All Case Studies
Premium Website + Booking

The Qi Collective

A serene digital home and booking system for an acupuncture & Chinese medicine practice — built so every practitioner is visible, every specialty is findable, and every client meant to find them actually does.

theqicollective.com.au
The Qi Collective homepage — serene sage green design with elegant serif typography
How We Started

We Started With Charlotte

Before a single pixel, we sat with Charlotte — the founder of The Qi Collective — and listened. What it feels like to walk in her practice. Who she's serving, and meant to serve in the future. The modalities she offers, the practitioners, the rhythm of how the clinic actually runs. Most importantly, the frequency she wants clients to feel the instant they land on the site. Her unique signature…

From there we mapped the build from the inside out — every service, specialty, practitioner, and touchpoint — so what went live wasn't our interpretation of her brand. It was the clearest expression of what she was already carrying in her heart, translated into a digital home and booking system for the entire practice.

What We Built

A Digital Home and Booking System, as One

Two pillars, engineered as one living system for the whole collective — a serene main website that earns trust before the first call, and an on-site booking system that turns that trust into a scheduled appointment with any practitioner, without anyone picking up the phone.

The Qi Collective main website — practitioner, services, and credentials all in one serene home
Pillar I

The Main Website

A living showcase of the whole collective — every practitioner, every modality, every specialty area, and real client stories, wrapped in a serene sage-green design language that mirrors the feeling of walking through the clinic doors. The digital home Charlotte envisioned, rendered pixel for pixel.

All PractitionersServices & ModalitiesSpecialty AreasClient StoriesCredentials & TrustSEO for Local Search
Services & specialties displayed on the main website
Client stories and FAQ on the main website
Pillar II

On-site Booking System

A four-step booking flow embedded directly in the site — select a service, choose a practitioner and time, enter details, confirm and pay. No phone tag, no emails, no missed connections. Availability is live across the whole collective, confirmations are automatic, and every practitioner's calendar stays aligned with the clinic's real-world schedule.

step 1 · select service
Booking step 1 — select a service from six treatment modalities with duration and price
step 2 · choose time
Booking step 2 — choose an appointment time from a live-availability calendar
4-Step Guided FlowLive AvailabilityService-Aware SchedulingAutomatic ConfirmationsCalendar SyncReminder EmailsOn-site PaymentMobile-First
The Result

A Digital Home That Matches the Quality of Care

A digital home and booking system for the whole collective, as one
Every practitioner discoverable, bookable, and paid — no phone required
A serene main website that feels like walking into the clinic
A single source of truth for services, practitioners, and availability
SEO-optimized for local Brisbane searches
Co-designed with Charlotte, delivered in just 3 days

Ready for an Online Presence That Reflects and Amplifies Your Unique Frequency & Gifts?

Book a 20-minute discovery call. We'll map a custom online presence built to reflect and amplify your gifts — and surface you to the seekers meant to find you.